OPPORTUNITIES AND BARRIERS CREATED BY THE WORLD'S LEADING MUSIC RECORD LABELS IN BUILDING THE CAREER OF LATVIAN POPULAR MUSIC PERFORMERS
DOI:
https://doi.org/10.55877/kkmp.2024.3.591Keywords:
career, career building, music record label, music industry, popular music performerAbstract
The aim of this paper was to find out what are the opportunities and barriers created by the world's leading music record labels in building the career of popular music performers and how the conclusion of the contract affects the career development of Latvian popular music performers. In theoretical framework author analyzes the concept of career, the formation of a career in the music industry, the activities and importance of music record labels in building a career. The empirical part of the paper explores the activities of leading record labels in the global and Latvian popular music market, performing content and secondary data analysis. It also analyzes the opportunities and barriers created by leading record labels in career development and examines how the conclusion of a contract affects the career development of Latvian performers by conducting in-depth, semi-structured interviews with representatives of three leading record labels in Latvia, as well as five popular music performers who have entered into a contract. As a result of the research, several opportunities and barriers created by the world’s leading music record companies in building the career of popular music performers were identified. It can be observed that there are significant differences between the control of emerging artists and established artists over the processes of career development after being signed to a major record label – in the case of young and not so experienced musicians, the company provides more opportunities than in the case of experienced performers, but at the same time also creates more barriers.
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