CREATIVE NEWCOMERS AND RURAL TRANSFORMATIONS: RETHINKING CULTURAL IMPACT ASSESSMENT
DOI:
https://doi.org/10.55877/cc.vol32.581Keywords:
Cultural Impact Assessment, creative newcomers, urban-to-rural mobility, rural creativity, cultural indicatorsAbstract
As rural areas increasingly attract creative professionals seeking alternatives to urban living, understanding how these movements reshape rural territories has become a critical concern for both research and policy. While rural creativity scholarship has demonstrated the importance of arts and culture for rural development, existing approaches often rely on narrow or urban-centric understandings of cultural value and offer limited tools for understanding how creative newcomers shape rural areas. This article addresses this gap by proposing a conceptual and methodological framework for assessing the cultural impact of creative newcomers on rural areas. Drawing on a systematic literature review, comparative analysis of cultural policy frameworks, and existing research on rural creativity, the study identifies three interrelated dimensions of Cultural Impact Assessment (CI-Assessment): sociospatial, socioecological, and social. These dimensions are operationalised through community-oriented, place-based, and eco-cultural approaches that recognise cultural value as relational, locally embedded, and often expressed through less tangible forms of social and cultural capital. The framework advances current debates by highlighting how creative newcomers contribute to cultural vitality, socio-economic change, place-making, rural–urban relations, and eco-cultural resilience. By proposing a set of context-sensitive indicators aligned with these themes, the article offers a flexible tool for capturing the qualitative dimensions of cultural impact alongside quantitative and other measurable indicators. It concludes by outlining directions for future research, emphasising the empirical testing and validation of CI-Assessment indicators capable of accounting for the mobility of creative newcomers, the social heterogeneity of rural communities, and the place-specific dynamics of rural transformation.
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